"You may have seen stories today reporting on a new product that we're testing, and speculating about our plans. Here's what's really going on. We are testing a new way for content owners to submit their content to Google, which we hope will complement existing methods such as our web crawl and Google Sitemaps." (Tom Oliveri, Product Marketing Manager at Google)
Well, the screenshot doesn't seem to match this information.
A new way to search for content in your apps
2 hours ago